Connect | Tayloredwright Advertising

THE FUTURE OF BUSINESS

COMMUNICATION

2020 will set a precedent for the way we are doing business going forward.

The ‘new normal’ experienced by most businesses in 2020 has opened up the world of online events and meetings. The inability to travel and meet face-to-face has seen a massive growth in the use of online tools to meet this demand. Although this has taken us out of our comfort zones, we may find that the new normal becomes a far more efficient and cost-effective way of communication. For many, this new online meeting experience has been a negative one, due to lack of understanding, lack of training, and incorrect set-up of the platform, resulting in unprofessional and inefficient communication.

INTRODUCING

ZOOM

Zoom is the leader in modern enterprise video communications, with an easy, reliable cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, telephones, and room systems.

Zoom helps businesses and organisations bring their teams together in a relaxed and seamless environment to get more done, more efficiently.

In 2013, the Zoom platform had 3 million participants annually; 100 million annual participants in 2015, and as at April 2020, 300 million participants per day!

The daily downloads of the Zoom app have dwarfed competition from well-established names such as Google, Microsoft and Skype.

The ease of use and simplicity of the app has been the deciding factor for customers choosing Zoom over other options.

MEETING OR

WEBINAR

WHAT'S THE DIFFERENCE?

A standard Zoom meeting is fully interactive and allows all participants the ability to see, speak, hear, and screen-share with each other.

A Zoom webinar is a view-only platform where the attendees cannot see each other, and the Host cannot see the attendees. A webinar has registration, reporting and in-meeting chat for attendees.

SECURITY

CONCERNS

The term Zoom-bomber is the unwanted intrusion into a video conference call by an individual, causing disruption. The set-up and understanding of the Zoom platform is of utmost importance to ensure security prior to entering a meeting or webinar. Various security measures are available to prevent anyone from joining a meeting without permission.

If no security measures are in place, the potential exists for Zoom-bombers as well as disruption caused by inadvertent and inappropriate video and audio usage via participants; this is no different to other video conferencing apps.

The risk with any system is that users bypass the security measures without realising the implications of this.

DATA

USAGE

Zoom is rated in the top two video conferencing apps for optimised data usage. The bandwidth used by Zoom will be optimised automatically, based on the participants’ network.

Zoom will automatically adjust for mobile networks, WiFi or Wired environments.

Other functionality is available to limit data usage by turning off video when not needed, muting microphones or reducing video quality.

WHY YOU NEED US

Let us customise, host and monitor your meetings and webinars for a faultless online event with no time limits, ensuring a professional experience for your audience.

CUSTOMISE

From copy-writing to presentation design, all tailor-made to give that WOW factor.

HOST

Take the stress out of managing your own event and having to juggle the function of muting participants, introducing speakers, running of polls and sharing of screen visuals.

MONITOR

Let us assist in controlling all unwanted factors with security monitoring.

INTERACTIVE INVITES

Inviting someone to attend an online event doesn’t need to be boring.

VIRTUAL BACKGROUNDS

Value your personal space by using virtual backgrounds with personalised company branding and themes.

CONFERENCE PACKS

Let us assist with adding the personal touch to your online event: sending your delegates branded conference packs ensures that your event and brand are top of mind; this attention to detail is even more important when you aren’t working face-to-face.